| Girls Really Do Prefer Pink |
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As the mother of a newborn baby girl, Dr. Anya C. Hurlbert wondered
why all the products aimed at her daughter tended to have a pinkish
tint.
As a professor of visual neuroscience at Newcastle University in England, Hurlbert was able to create a scientifically sound study to determine whether girls really do prefer pink. The answer, as outlined in a report in the Aug. 21 issue of the journal Current Biology,, is "yes." Females do have a preference for pinkish colors that males don't. "We find very clear differences between the males and females we have tested," Hurlbert said. "We haven't yet found any exceptions."
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